'How Creativity Works': It's All In Your Imagination

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'How Creativity Works': It's All In Your Imagination : NPR

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In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.